Welcome! This blog tracks the real estate market in the Central Shenandoah Valley, featuring market data and analysis, an exploration of common buying and selling questions, and candid commentary on all things real estate.
If you are interested in discussing any of the topics on this blog, or the details of your specific real estate situation, call or e-mail me!
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Psssssst......my home is for sale, but keep it quiet! |
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![]() If you're trying to sell your home, DON'T keep it a secret! I have had several conversations lately with homeowners who want to sell their home, but haven't listed it with a Realtor. They have shared the information with one or two Realtors that their home is (potentially) for sale, but they don't want to take it any further. That is not the best way to sell your home! A number of years ago (more than five), buyers used to start working with a Realtor and ask about what homes they should go and view that might be of interest to them. Nowadays, most buyers have spent countless hours on the internet researching homes and neighborhoods on their own. When all of those buyers were online searching for homes, did they see your home, and was it presented in the best possible light? Consider working with a Realtor who can develop a strategic marketing plan for selling your home --- and who can expose it to the widest possible audience to maximize the opportunity for a sale! | |
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Listing Price --- It's All a Matter of Perspective |
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![]() If you really think about it, the listing price of a house means ABSOLUTELY NOTHING --- regardless of what kind of a market we're in. Below are a few common conversations that explore this issue. BUYER: Well....this house is priced at $185,000 and we can't spend any more than $160,000 so we might as well not even go look at it. BUT WAIT: If the house is only worth $165,000 (and just happens to be priced at $185,000), then it would certainly be worthwhile looking at -- because when an offer comes in the owner might be reasonable about the actual value of the house. You need to know more than the asking price of the house --- you need to know what it's actually worth. BUYER: I really like this house, it's listed at $295,000 so perhaps we could offer $285,000? BUT WAIT: Don't base an offering price on the asking price! What if the house mentioned above was listed at $495,000 (and it was the same house) --- would you then offer around $480,000? The asking price is not necessarily an indication of market value, so take your cues from market values, not asking prices. BUYER: The house is listed at $225,000 and that seems like a good deal, but in this market, I'm not willing to pay any more than $215,000 for it. BUT WAIT: Really? What if the three most comparable properties in the city/county just sold for $250,000 --- and thus we are reasonable assured that the value is $250,000 (+/-) --- you'd really still only pay $215,000? SELLER: Let's list my house at $450,000 --- that's right about the price that all of my neighbors are asking for their houses. BUT WAIT: Regardless of whether the neighbors' houses are listed for $450,000 or $850,00, if they are selling for $350,000 then those sold houses should be the guide, not what is on the market now. These are just a few illustrations of the fact that the asking price of a house may mean absolutely nothing. Certainly there are times when the asking price is just at / above / below the market value (the price at which similar homes have recently sold) --- but that is not always the case. Beyond the asking price, you need to get comfortable with what the actual market value is of the houses you are considering. | |
If you're a first time home buyer, you'd better start looking more seriously now -- the clock is ticking! |
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If, as a first time buyer, you close on your purchase of a home by November 30, 2009 you will receive an $8,000 tax credit on your 2009 taxes. That is to say that:
Most homes take 45 to 60 days to "close" -- in other words, it is usually 45 to 60 days after a house is under contract that the closing can take place. That means first time buyers ought to have their house under contract by September 30th in order to have time to close. And if you're planning to have a contract on a house before September 30th, NOW is the time to start looking. Lots of first time buyers are certainly in the market right now --- I'm working with quite a few, and I hear stories of many others as well who are buying --- but I believe there are quite a few other first time buyers who are still sitting on the bench. If you have questions about the $8,000 first time buyer credit, or if you're ready to start looking at properties, call (540-578-0102) or e-mail (scott@HarrisonburgHousingToday.com) me and we'll get started! | |
The real reasons why so much student housing is being built for JMU students... |
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This past week the Daily News Record published an article about the new housing complexes being built to house JMU students. I believe the uninformed reader of the article would assume that there is a relatively good balance between students and housing --- but according to my calculations there is a significant oversupply of student housing for JMU students! Here are the numbers...
Tell Your Friends! Last week I was told of a (usually) well informed local business leader who was convinced that JMU will be growing to 30,000 and then 40,000 students within the next 5 - 10 years. This type of casual conversation will lead to an even wider sentiment that we need more student housing in Harrisonburg --- and this individual is often in conversation with student housing developers. I'm stepping down from my soap box now, but I hope that student housing developers, and those that advise them, will carefully study our market before continuing on a rampage of building college student housing! | |
A picture may be worth a thousand words, but perhaps a million are needed for a housing decision! |
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Two weeks ago I showed some clients two houses in Massanutten. My clients had reviewed the photos (interior and exterior) of both homes online, and were quite a bit more excited about the second house. And yet --- when we went to see both homes they were somewhat surprised to discover that the first house was MUCH more attractive (generally speaking, and specifically to their interests). As it turns out --- beautiful photos can be taken of a less than attractive home to make it look moderately interesting and exciting. And yes, not so great photos can be taken of a beautiful home, making it seem mediocre and drab. What does this mean for you? BUYERS ought to consider going to visit homes that they have disqualified based on interior photos. Unless you are convinced that the photos are a true, accurate, fair representation of the extent and condition of the home's interior, you should go take a look! SELLERS ought to make sure that their home is presented in the best possible manner when it comes to exterior and interior photographs. I have found that a wide angle lens and an external flash unit can make an extraordinary difference in photo quality. | |
Which segment of our market is more stable? Expensive homes or starter homes? |
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If you ask most people, you'll be told that starter homes are a much more stable segment of our market right now --- and that the higher end market is definitely doing much more poorly. As it turns out, both markets are performing well, depending on how we examine the issue. Starter homes are performing well! ![]() As you can see in the chart above, there is a much healthier supply of homes below $200,000 than in any other price range. Put a few other ways:
![]() *** 2009 total sales figures are extrapolated from Jan 1 - June 15 data. Of note, the decline in home sales in our market has not affected all price/size ranges in the same way. Since prices change over time (homes shift into different price segments), I examined the change in pace of home sales by dividing our market into starter homes (0 - 1499 SF), mid-range homes (1500 - 2500 SF) and large homes (2500+ SF). You'll note that:
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East Wing of Urban Exchange Nearing Completion |
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We're now less than four weeks away from the first residents moving into the brand new upscale condos in the East Wing of Urban Exchange located in downtown Harrisonburg. Click on the image below to view updated construction photos. ![]() | |
May 2009 Harrisonburg & Rockingham County Real Estate Market Report |
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View a video introduction to the May 2009 Real Estate Market Report: Read on for a full review of the state of the Harrisonburg and Rockingham County residential real estate market. Or....download the full report: May 2009 Harrisonburg & Rockingham County Real Estate Market Report ![]() The four most commonly referenced measures of our local housing market (sales volume, median sales price, average sales price and average days on market) are all in worse shape in May 2009 than they were a year ago. However, the median sales price is likely the most meaningful of the measures, and it continues to show a decline of only 3% when comparing May 2008 to May 2009, or when comparing January-May 2008 to January-May 2009. ![]() In this graph, we see that 2009 sales volume (purple line) is still hovering well below 2008 sales volume (blue line) --- but the gap closed slightly in May as compared to March and April. Perhaps we are seeing a normalizing trend, and sales volume in June, July and August of this year will be much closer to 2008 sales levels. Greater stability will return to our market when sales volume stops declining. ![]() This graph captures all residential real estate activity as reflected in the Harrisonburg/Rockingham MLS. The 2009 year-to-date sales figures now include five months of sales data, and show only a slight decline in median sales prices. Of note, the median residential sales price has not significantly changed since 2006. ![]() When examining only single family home sales in Harrisonburg and Rockingham County we see that the median sales price continues to decline at a relatively slow rate (1%, 4%, 7%) when comparing 2009 to 2008. Amidst these slight declines, the pace of sales (yellow bars) continues to decline drastically. ![]() When examining only townhome sales in Harrisonburg and Rockingham County we note that while the sales volume has dropped dramatically since 2005 (-18%, -15%, -37%), the median sales price has gained during that time period (2005 vs. 2009) and has stayed steady between 2006 and 2009. ![]() This graph shows a normalized trend of home sales by charting the ongoing sum of the preceding 12 months' sales. We continue to see a decline in this metric, and likely will until the pace of sales stops its decline. ![]() Of note, inventory declined slightly between the end of April and the end of May. This is great news for the overall health of our market, as it will reduce the high inventory levels and slowly start to balance out our market. This is a surprising trend for the early summer months! ![]() With inventory levels holding steady, the number of months of supply of homes in each price range noted above has stayed relatively steady. Of note, this is the first month that any of these trend lines have crossed, as can be noted between the $200k-$300k and $300k-$400k lines. ![]() The median price per square foot of all single family homes sold since 2002 in Harrisonburg and Rockingham County shows that homes have started selling at a somewhat higher rate over the past several quarters when examining their cost per functional space. ![]() The chart above examines time on market for homes sold in Harrisonburg and Rockingham County during the past six months. Homes with the lowest price points are selling the quickest, and homes in the upper price ranges are taking the longest time to sell. For example, overall only 10% of homes took longer than 1 year to sell, but 26% of homes selling over $400,000 took longer than a year to sell. In contrast, only 13% of these homes over $400,000 sold in the first three months, while 37% of homes selling for less than $200,000 sold in the first three months of being on the market. ![]() When examining only new single family homes in Harrisonburg and Rockingham County, we can see a steady decline since 2005 in the number of such homes that are selling (yellow bars) accompanied by a slow decrease in the median price per square foot since 2006 (green line). ![]() The graph above depicts the number of lots (less than 1 acre) selling in Harrisonburg and Rockingham County since 2000. The last several years have been unbelievably slow for lot sales, likely because many builders have been holding back on starting construction on new homes given the trends in the residential sales market. ![]() Land sales (tracts larger than 1 acre) have also markedly decreased since 2005, but aside from the spike of activity in 2005, the pace of these land sales remained relatively constant between 2002 and 2007. Last year, and the projected figures for this year show that there are very few buyers in the market for land at this time. Download the full report here: May 2009 Harrisonburg & Rockingham County Real Estate Market Report | |
New Construction Price Per Square Foot Trends in Harrisonburg and Rockingham County |
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For some time I have been tracking price per square foot trends for all single family homes in Harrisonburg and Rockingham County. These appear in my monthly market report, and show a median price per square foot of $80/sf back in 2002, a high of $131/sf in 2006 and a current value of $123/sf. In talking to a potential developer last week, he inquired about price per square foot trends for new construction. This isn't an easy thing to calculate, for several reasons:
Below you will see the results, with a starting value of $99/sf in 2002, a high of $150/sf in 2006, and a current value of $140/sf. ![]() I also graphed the number of applicable home sales in each year since 2002 to put the market into perspective. Click here, or on the image above, for a clearer PDF version of this graph. Closing thoughts:
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Exploring Home Value Trends in Harrisonburg and Rockingham County (again) |
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The questions continue:
I'll be issuing my May report in the new few days, but in the meantime I thought I'd explore the big value questions again from a few perspectives. Here's what I found: Median Homes Prices Decline When now examining January through May, we see a median home value of $215,000 (still) for 2008, but a median value of $205,000 for 2009. How did we drop $10k when comparing Jan-Apr 2009 and Jan-May 2009? Smaller and less expensive homes sold in May 2009 (avg = $197k, 1906sf) as opposed to during the first four months of 2009 (avg = $240k, 2048sf). So....despite Jan-May 2009 median home prices being down compared to the same months in 2008, perhaps it is because smaller (and less expensive) homes are selling? Larger Home Market Outpaces Smaller Home Market The data above suggests that perhaps median home values are declining because smaller homes are selling right now. Not so fast! During Jan-May 2008, 39% of homes that sold had 1500 or fewer square feet. This declined in 2009 to only 35% of homes sold during Jan-May 2009. During Jan-May 2008, 21% of homes that sold had 2500 or more square feet. This increased in 2009 to 26% of homes sold during Jan-May 2009. These are relatively small differences, and they may not be significantly, but they refute the hypothesis that median home prices are declining because smaller homes are selling. Are First Time Buyers Procrastinating? The data above is a bit surprising to me --- I suspected that we would see an increase in "starter homes" (often less than 1500 square feet) because of the financial incentives currently available for first time buyers. The combination of an $8,000 tax credit, plus historically low interest rates is predicted to bring lots of first time buyers into the market. These first time buyers don't seem to have shown up in large numbers so far, based on the slower sales in the most affordable price range. Price Per Square Foot Declines As one last look at home values, I thought I'd take a look at the average price per square foot of the single family homes sold in Harrisonburg and Rockingham County in Jan-May 2008 versus Jan-May 2009. Last year we saw an average price per square foot of $130 during this time frame, as compared to $118 per square foot this January through May. Making it Actionable To obey my own imperative, here are a few thoughts on how this might affect you and your real estate decisions:
A far more detailed analysis of our local real estate market will be available in the next few days. Until then, wrestle with the data points above, and let me know if you have any related revelations or hypotheses. | |
Actionable Statistics |
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In a meeting last week with a potential client, I was asked a great question amidst showing off some of my recent market report: "You have very pretty charts and graphs, and it's great that you have this report, but so what?? Can these statistics actually help your clients make better decisions?" What a great point --- it's marvelous to have lots of interesting analysis of market data, presented in an easily comprehensible format --- but how do we transform it into something that actually helps my clients make better real estate decisions. Here were/are my responses:
And by all means, if you see data analysis or reporting on this blog that is not providing actionable information or statistics, call me out! I'd like to make them actionable for you! | |
All Condos at Urban Exchange To Be Leased, Not Sold |
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![]() Construction is moving along steadily at Urban Exchange in downtown Harrisonburg. This exciting new mixed-use community will include 194 condos, two levels of structured parking, and approximately 12,000 square feet of retail space. Over the past 16 months, we have been excited to see that people crossing nearly every demographic have interest in living at Urban Exchange. Those having committed to living at Urban Exchange span an age range of 20 to 80, and include retirees, young professionals, university faculty and staff, undergraduate and graduate students, families with children, employees of growing local companies such as Rosetta Stone, SRI, SI, RMH, and more. Urban Exchange is comprised of two wings with approximately 100 condos in each, and when we broke ground in February 2008, we did so with the vision of selling the condos in the West Wing, and leasing them in the East Wing. This past week, however, we made the decision to lease all 194 condos instead of selling half of them --- primarily because of the significant changes in the condominium financing market that have taken place over the past 12 to 18 months. The West Wing of Urban Exchange is comprised of 98 condos, and Fannie Mae and Freddie Mac guidelines dictate that 51% (soon to be 70%) of such condos must be owner-occupied in order for any purchaser to use a conventional mortgage for purchasing at Urban Exchange. Furthermore, Fannie Mae and Freddie Mac will not allow loans to close on any condos until 51% of the condos are reserved. Given these guidelines, we knew that it would be difficult to orchestrate the sale of 70 condos nearly simultaneously, but we were determined to attempt to do so. Unfortunately, a few timing and logistical factors conspired against us:
Given the vast, early demand from tenants to live in Urban Exchange, and the delayed, hesitant demand from buyers --- last week we decided to move forward with leasing all of the condos at Urban Exchange. We have discussed this change at length with all of the buyers who had reservations at Urban Exchange, but we know that there were quite a few other prospective buyers who had not yet committed to purchase. If you are one such person, and are still excited about the possibility of buying a condo in downtown Harrisonburg, we'd like to stay in touch with you. The developers of Urban Exchange own several other properties in downtown Harrisonburg where they will be developing condos after Urban Exchange is complete. The next two projects that they will be developing will be considerably smaller than Urban Exchange (15-25 units) and thus will be much more feasible for condo sales. In approximately six months we will be starting to hold focus groups with any such interested downtown condo buyers, as we begin the design and planning stages of these next projects. If you would like to know when these focus groups begin, please click here. Thank you for your continued support of and excitement for Urban Exchange --- while the decision to lease all of the condos marks a slight change in direction, it will still be bringing dynamic change to our downtown district. In just over a month, the first residents will be moving into Urban Exchange, and as the next few months unfold, we will be building up to over 300 new residents of downtown Harrisonburg in an exciting and diverse community at Urban Exchange If you have any questions about this change in direction at Urban Exchange, please contact me (Scott Rogers, 540-578-0102, scott@LiveUE.com), and if you have interest in further details on leasing a condo at Urban Exchange please contact Mary Messerly (540-421-9341, mary@LiveUE.com). | |
Why haven't home values fallen in Harrisonburg and Rockingham County? |
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I am asked this question quite frequently, often from buyers who are relocating to the Shenandoah Valley from other areas of the state or country. Since 2006, Harrisonburg and Rockingham County has not seen an increase or decrease in median home prices. This is in contrast to the nation (as a whole) and most metro areas around the country who have seen 20% to 40% declines in median home values during the same time period. So....why aren't home values falling here in the Central Shenandoah Valley? Here are some factors that are certainly at play...
This is not to suggest that all homes have "held their value" over the past few years --- some homeowners have certainly seen declines, but any such declines are quite modest in comparison to most other real estate markets across the country. | |
I am impressed by my clients! |
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Without a doubt, we're in a very challenging real estate market right now --- we've seen fewer and fewer home sales over the past several years. Thankfully, we haven't seen a significant decline in home values (as has been seen in most areas of the country) --- but it's still a difficult time to sell a home. Amidst this, it's great to be working with seller clients who are dedicated to working hard to do everything possible to sell their home:
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Web Traffic Continues to Grow: Could This Be THE Month? |
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We've experienced several years of significant declines in sales activity in Harrisonburg and Rockingham County.
However, we (Coldwell Banker Funkhouser Realtors) continue to see a strong increase in the number of properties being viewed on our collection of (65) web sites. This is often a leading indicator of forthcoming sales activity. ![]() So, I'll remain optimistic for the last 10 days of this month and see where we end up. So far this month there have been 45 home sales in our market, and last year during the same time period there were 46 home sales. Perhaps we'll catch up with last year this month, and then stay ahead or surge ahead!? | |
Real Estate Market Tidbits (good & bad) |
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As a brief variation from my typical long and detailed analysis, here are two quick market observations...
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$8,000 downpayment assistance for first-time buyers |
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![]() We've all (hopefully) heard of the $8,000 tax credit for first time home buyers --- if you haven't owned a home in the past three years you can receive $8,000 if you buy one by November 30th of this year (6.5 months to go). But yesterday, the HUD Secretary announced that the Federal Housing Administration is going to permit buyers to use the $8,000 tax credit as a downpayment! More details will be forthcoming -- check with your lender in the coming weeks to see how this might work for your situation. | |
Urban Exchange: 51 days until move-in! |
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Construction at Urban Exchange is flying along quickly! In a mere 51 days, the first residents will be moving into these beautiful new condos in downtown Harrisonburg. Click on any of the photos below to view updated construction photos. ![]() ![]() ![]() Find out more about Urban Exchange: | |
April 2009 Harrisonburg & Rockingham County Real Estate Market Report |
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Read on for a full review of the state of the Harrisonburg and Rockingham County residential real estate market. Or....download the full report: April 2009 Harrisonburg & Rockingham County Real Estate Market Report ![]() Homes in Harrisonburg and Rockingham County are continuing to sell more slowly than in recent years -- when examining January 2009 - April 2009, we see a 29% decline compared to 2008. However, we continue to see median and average sales prices staying relatively level, with a 3% decline in median sales price and a 3% increase in average sales price. The homes that have sold this year took, on average, 21% longer to close than in 2008. ![]() As with each of the past three years, we saw a decline in home sales as compared to last month (March). April 2009 home sales (50 sales) were 38% lower than April 28 (80 sales). We will likely start to see an increase in May, as we have each of the past three years. The important thing to note will be how quickly sales increase, and whether we will be able to match the 2008 sales pace. ![]() This graph shows a normalized trend of home sales by charting the ongoing sum of the preceding 12 months' sales. We continue to see a decline in this metric, and likely will until the pace of sales stops its decline. ![]() Some people have noticed an increase in activity in the real estate market, but it is likely simply an increase in homes for sale that they are noticing. These increasing inventory levels are not welcome news to sellers, as it continues to over saturate our market. ![]() Unfortunately, the increased inventory of homes on the market over the past several months has not been matched by a corresponding increase in sales. Thus, the number of months of supply has started to increase again in all price ranges. ![]() This graph captures all residential real estate activity as reflected in the Harrisonburg/Rockingham Multiple Listing Service. The 2009 year-to-date sales figures now include four months of sales data, and show only a slight decline in median sales prices. This is positive, however, the pace of sales continues to decline. ![]() When examining only single family home sales in Harrisonburg and Rockingham County we see that the median sales price is holding steady as compared to last year and has not had a significant net increase or decrease since 2006. This is occurring despite a drastic reduction in sales pace between 2006 and 2009. ![]() Sales of townhomes in Harrisonburg and Rockingham County continue to slow, and median prices have started to slip ever so slightly down to $156,500. This marks a median value slightly below the 2006 median value of $160,850, and is coupled by a continued decline in sales pace for townhomes. ![]() Examining the median price per square foot of sold single family homes in Harrisonburg and Rockingham County shows that homes have started selling at a somewhat higher rate when examining their cost per functional space. We are now approaching mid-2005 levels, at $123 per square foot. ![]() The chart above examines time on market for homes sold in Harrisonburg and Rockingham County during the past six months. Homes with the lowest price points are selling the quickest, and homes in the upper price ranges are taking the longest time to sell. For example, overall only 10% of homes took longer than 1 year to sell, but 34% of homes selling over $400,000 took longer than a year to sell. In contrast, only 10% of these homes over $400,000 sold in the first three months, while 39% of homes selling for less than $200,000 sold in the first three months of being on the market. Download the full report here: April 2009 Harrisonburg & Rockingham County Real Estate Market Report | |
I'm telling you, homes are significantly over valued in Harrisonburg and Rockingham County! |
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Some of you think this, don't you? For the past month I have been discussing this topic (via e-mail) with a statistician at JMU, and it has been a very helpful dialogue (for me) as I've explored some new perspectives from which we can examine home values. The statistician's hypothesis is that homes have increased so quickly in value here in Harrisonburg and Rockingham County, that they are now significantly overvalued and will need to decline by 30% - 50%. I started to explore this a few weeks ago in this article: Home Value Projections for Harrisonburg and Rockingham County. But here's the latest... ![]() ![]() Here's what we're seeing above:
Your Conclusion: Regardless of whether you are a statistician or someone who just barely understands the chart above, I'd love to hear your thoughts. What do you think of the data presented here? Do you think homes in our area are over-valued? For those of you who just have to see the numbers.... ![]() | |
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Scott Rogers
Coldwell Banker
Funkhouser Realtors
540-578-0102
scott@cbfunkhouser.com
Licensed in the
Commonwealth of Virginia
Urban Exchange
The Glen at Cross Keys
Heritage Estates
Liberty Square
Blakely Park
Harrisonburg Foreclosures







































